Factors effecting technology acceptance
Introduction
Sarah McCelland, RISE Programme Director, recently spoke with Dan Bowers, Head of Psychology at the University of South Wales, about a challenge that sits at the heart of every innovation effort yet is often overlooked: technology acceptance.
At the University of South Wales, Dan’s research focuses on the behavioural and cultural factors that determine whether new technologies become embedded, or quietly abandoned. Rather than treating digital transformation as a purely technical exercise, Dan examines the lived experience of users; their expectations, anxieties, motivations, and the organisational environments that shape their decisions.
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