The importance of communication in retrofit
Introduction
In this episode, host Claire Brown explores the vital role of communication in delivering successful retrofit programmes. Joined by communications specialist Polly Buckland and Andy Piper, Head of Sustainability at VIVID, the discussion explores why clear, accessible and resident focused communication is essential across every stage of retrofit projects.
Polly and Andy share practical strategies to improve engagement, such as tailoring communication to resident needs, using accessible and multi-channel approaches, and embedding two way dialogue throughout projects. They emphasise the importance of building trust, managing expectations around disruption, and designing property specific messaging to reduce risk and improve delivery, offering clear, actionable insights for organisations planning or delivering retrofit at scale.
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